{"id":3269,"date":"2022-12-25T13:01:49","date_gmt":"2022-12-25T13:01:49","guid":{"rendered":"https:\/\/apptodate.wpenginepowered.com\/?p=3269"},"modified":"2024-06-09T06:30:17","modified_gmt":"2024-06-09T06:30:17","slug":"morel-2","status":"publish","type":"post","link":"https:\/\/app-todate.com\/?p=3269","title":{"rendered":"MOREL"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"3269\" class=\"elementor elementor-3269\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-525aaf4 elementor-section-height-full elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"525aaf4\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=tedFeaghp_8&quot;,&quot;background_video_start&quot;:5,&quot;background_play_once&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-background-video-container elementor-hidden-mobile\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-background-video-embed\" role=\"presentation\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8650bea\" data-id=\"8650bea\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6f8285e elementor-widget elementor-widget-heading\" data-id=\"6f8285e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">MOREL<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9982a5c elementor-widget elementor-widget-heading\" data-id=\"9982a5c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Unleash the music<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e028b6 elementor-widget elementor-widget-spacer\" data-id=\"0e028b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30da76f bttn121 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"30da76f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInDown&quot;,&quot;_animation_delay&quot;:500}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"#about\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"40\" height=\"22\" src=\"https:\/\/app-todate.com\/wp-content\/uploads\/2019\/12\/down-arrow.png\" class=\"attachment-full size-full wp-image-71\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57d714a elementor-section-height-min-height elementor-section-items-bottom elementor-section-boxed elementor-section-height-default\" data-id=\"57d714a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9135ec6\" data-id=\"9135ec6\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1eef9c4 elementor-widget elementor-widget-menu-anchor\" data-id=\"1eef9c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-menu-anchor\" id=\"about\"><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c6df77 elementor-widget elementor-widget-heading\" data-id=\"7c6df77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Morel speaker company website<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0149a5d elementor-widget elementor-widget-text-editor\" data-id=\"0149a5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\">Building an image and sales website for the prestigious speaker company &#8211; Morel.<\/p><p dir=\"ltr\">The client came with a desire to modernize the old website, both technologically and design-wise.\u00a0For this purpose, we created a new language that matches the brand and, in the process, we simplified the purchase funnel and made the product more directly accessible to the user. <span style=\"font-weight: var( --e-global-typography-text-font-weight );\">In the new design for the site we emphasized clean lines, where the design language was characterized by the colors of red, black and white. <br \/><\/span>The main purpose of the site is to leave an impression on the user, in accordance with the products they sell and in accordance with the target audience of the brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc7122f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"fc7122f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"http:\/\/morelhifi.com\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Move to Site<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9d3e33c\" data-id=\"9d3e33c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f51d48d elementor-widget elementor-widget-image\" data-id=\"f51d48d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"764\" height=\"571\" src=\"https:\/\/app-todate.com\/wp-content\/uploads\/2020\/02\/Macbook.png\" class=\"attachment-large size-large wp-image-1951\" alt=\"\" srcset=\"https:\/\/app-todate.com\/wp-content\/uploads\/2020\/02\/Macbook.png 764w, https:\/\/app-todate.com\/wp-content\/uploads\/2020\/02\/Macbook-300x224.png 300w\" sizes=\"(max-width: 764px) 100vw, 764px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f942aa1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f942aa1\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ed27d1c\" data-id=\"ed27d1c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-509ef45 elementor-widget elementor-widget-image\" data-id=\"509ef45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"564\" src=\"https:\/\/app-todate.com\/wp-content\/uploads\/2020\/02\/Screens-1-1024x722.png\" class=\"attachment-large size-large wp-image-1960\" alt=\"\" srcset=\"https:\/\/app-todate.com\/wp-content\/uploads\/2020\/02\/Screens-1-1024x722.png 1024w, https:\/\/app-todate.com\/wp-content\/uploads\/2020\/02\/Screens-1-300x212.png 300w, https:\/\/app-todate.com\/wp-content\/uploads\/2020\/02\/Screens-1-768x542.png 768w, https:\/\/app-todate.com\/wp-content\/uploads\/2020\/02\/Screens-1.png 1096w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-828ca56 elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"828ca56\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a53e229\" data-id=\"a53e229\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5039ec1 elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"5039ec1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1303\" height=\"818\" src=\"https:\/\/app-todate.com\/wp-content\/uploads\/2020\/02\/4-1.png\" class=\"attachment-full size-full wp-image-1962\" alt=\"\" srcset=\"https:\/\/app-todate.com\/wp-content\/uploads\/2020\/02\/4-1.png 1303w, https:\/\/app-todate.com\/wp-content\/uploads\/2020\/02\/4-1-300x188.png 300w, https:\/\/app-todate.com\/wp-content\/uploads\/2020\/02\/4-1-1024x643.png 1024w, https:\/\/app-todate.com\/wp-content\/uploads\/2020\/02\/4-1-768x482.png 768w\" sizes=\"(max-width: 1303px) 100vw, 1303px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d799ed elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"2d799ed\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c68d0b5\" data-id=\"c68d0b5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7fd91f2 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7fd91f2\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-561f5ce\" data-id=\"561f5ce\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf41ac0 elementor-widget elementor-widget-heading\" data-id=\"bf41ac0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The technological challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dea1388 elementor-align-start elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"dea1388\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"20px\" height=\"19px\" viewBox=\"0 0 20 19\"><title>4D6589A7-2C0C-41AC-8314-53621D661195<\/title><desc>Created with sketchtool.<\/desc><g id=\"Page-1\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g id=\"Morel\" transform=\"translate(-1545.000000, -3841.000000)\" fill=\"#FFFFFF\" stroke=\"#000000\" stroke-width=\"2\"><g id=\"5\" transform=\"translate(0.000000, 3581.000000)\"><g id=\"Text-Copy\" transform=\"translate(953.000000, 182.000000)\"><g id=\"Mark\" transform=\"translate(593.000000, 79.000000)\"><ellipse id=\"Oval1\" transform=\"translate(9.000000, 8.500000) rotate(-90.000000) translate(-9.000000, -8.500000) \" cx=\"9\" cy=\"8.5\" rx=\"8\" ry=\"8.5\"><\/ellipse><\/g><\/g><\/g><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Morel's speakers are divided into many categories and subcategories, therefore there is a need for a clear division.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"20px\" height=\"19px\" viewBox=\"0 0 20 19\"><title>4D6589A7-2C0C-41AC-8314-53621D661195<\/title><desc>Created with sketchtool.<\/desc><g id=\"Page-1\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g id=\"Morel\" transform=\"translate(-1545.000000, -3841.000000)\" fill=\"#FFFFFF\" stroke=\"#000000\" stroke-width=\"2\"><g id=\"5\" transform=\"translate(0.000000, 3581.000000)\"><g id=\"Text-Copy\" transform=\"translate(953.000000, 182.000000)\"><g id=\"Mark\" transform=\"translate(593.000000, 79.000000)\"><ellipse id=\"Oval1\" transform=\"translate(9.000000, 8.500000) rotate(-90.000000) translate(-9.000000, -8.500000) \" cx=\"9\" cy=\"8.5\" rx=\"8\" ry=\"8.5\"><\/ellipse><\/g><\/g><\/g><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Not every product is sold directly on the site and the challenge was to make it accessible and convey the message clearly.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"20px\" height=\"19px\" viewBox=\"0 0 20 19\"><title>4D6589A7-2C0C-41AC-8314-53621D661195<\/title><desc>Created with sketchtool.<\/desc><g id=\"Page-1\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g id=\"Morel\" transform=\"translate(-1545.000000, -3841.000000)\" fill=\"#FFFFFF\" stroke=\"#000000\" stroke-width=\"2\"><g id=\"5\" transform=\"translate(0.000000, 3581.000000)\"><g id=\"Text-Copy\" transform=\"translate(953.000000, 182.000000)\"><g id=\"Mark\" transform=\"translate(593.000000, 79.000000)\"><ellipse id=\"Oval1\" transform=\"translate(9.000000, 8.500000) rotate(-90.000000) translate(-9.000000, -8.500000) \" cx=\"9\" cy=\"8.5\" rx=\"8\" ry=\"8.5\"><\/ellipse><\/g><\/g><\/g><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">On a site that aims both at sales and at creating an image, a clear hierarchical characterization is necessary.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"http:\/\/www.w3.org\/1999\/xlink\" width=\"20px\" height=\"19px\" viewBox=\"0 0 20 19\"><title>4D6589A7-2C0C-41AC-8314-53621D661195<\/title><desc>Created with sketchtool.<\/desc><g id=\"Page-1\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g id=\"Morel\" transform=\"translate(-1545.000000, -3841.000000)\" fill=\"#FFFFFF\" stroke=\"#000000\" stroke-width=\"2\"><g id=\"5\" transform=\"translate(0.000000, 3581.000000)\"><g id=\"Text-Copy\" transform=\"translate(953.000000, 182.000000)\"><g id=\"Mark\" transform=\"translate(593.000000, 79.000000)\"><ellipse id=\"Oval1\" transform=\"translate(9.000000, 8.500000) rotate(-90.000000) translate(-9.000000, -8.500000) \" cx=\"9\" cy=\"8.5\" rx=\"8\" ry=\"8.5\"><\/ellipse><\/g><\/g><\/g><\/g><\/g><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">The site needs to convey technological prestige as well and therefore a lot of effort was invested in thinking about the behavior of different screens.<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-589f83c\" data-id=\"589f83c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56babac elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"56babac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"316\" height=\"192\" src=\"https:\/\/app-todate.com\/wp-content\/uploads\/2020\/02\/Logo-.png\" class=\"attachment-full size-full wp-image-2030\" alt=\"\" srcset=\"https:\/\/app-todate.com\/wp-content\/uploads\/2020\/02\/Logo-.png 316w, https:\/\/app-todate.com\/wp-content\/uploads\/2020\/02\/Logo--300x182.png 300w\" sizes=\"(max-width: 316px) 100vw, 316px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c71205b elementor-section-height-min-height elementor-section-items-bottom elementor-section-boxed elementor-section-height-default\" data-id=\"c71205b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-219db6d\" data-id=\"219db6d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c46bc76 elementor-widget elementor-widget-image\" data-id=\"c46bc76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"492\" height=\"652\" src=\"https:\/\/app-todate.com\/wp-content\/uploads\/2020\/02\/5_Product-Page-With-Pic.png\" class=\"attachment-full size-full wp-image-1967\" alt=\"\" srcset=\"https:\/\/app-todate.com\/wp-content\/uploads\/2020\/02\/5_Product-Page-With-Pic.png 492w, https:\/\/app-todate.com\/wp-content\/uploads\/2020\/02\/5_Product-Page-With-Pic-226x300.png 226w\" sizes=\"(max-width: 492px) 100vw, 492px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-8e0906e\" data-id=\"8e0906e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-04b0513 elementor-widget elementor-widget-heading\" data-id=\"04b0513\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">user experiences<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20a7346 elementor-widget elementor-widget-text-editor\" data-id=\"20a7346\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p dir=\"ltr\">As a luxury speaker company, the brand has many types of speakers, with each serving a different purpose, so we wanted to bring this to light in the process of purchasing the product.<\/p><p>We have rebuilt and simplified their purchase funnel to improve the user experience, enabling them to quickly and easily find the product(s) and\/or information they seek and making them feel more comfortable in each step of the process towards purchase.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-662a4a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"662a4a8\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4710602\" data-id=\"4710602\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4441f4c elementor-widget elementor-widget-image\" data-id=\"4441f4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"180\" height=\"180\" src=\"https:\/\/app-todate.com\/wp-content\/uploads\/2020\/02\/Morel-logoframe.png\" class=\"attachment-large size-large wp-image-1968\" alt=\"\" srcset=\"https:\/\/app-todate.com\/wp-content\/uploads\/2020\/02\/Morel-logoframe.png 180w, https:\/\/app-todate.com\/wp-content\/uploads\/2020\/02\/Morel-logoframe-150x150.png 150w\" sizes=\"(max-width: 180px) 100vw, 180px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac3cbc9 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"ac3cbc9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Move to Site<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21726bc elementor-align-center btn17 elementor-widget elementor-widget-global elementor-global-1805 elementor-widget-button\" data-id=\"21726bc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/app-todate.com\/?page_id=3121&#038;lang=en\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">For All Our Projects<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Unleash the music Morel speaker company website Building an image and sales website for the prestigious speaker company &#8211; Morel. The client came with a desire to modernize the old website, both technologically and design-wise.\u00a0For this purpose, we created a new language that matches the brand and, in the process, we simplified the purchase funnel [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[25,57],"tags":[],"class_list":["post-3269","post","type-post","status-publish","format-standard","hentry","category-uncategorized-en","category----he-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MOREL - Apptodate<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/app-todate.com\/?p=3269\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MOREL - Apptodate\" \/>\n<meta property=\"og:description\" content=\"Unleash the music Morel speaker company website Building an image and sales website for the prestigious speaker company &#8211; Morel. The client came with a desire to modernize the old website, both technologically and design-wise.\u00a0For this purpose, we created a new language that matches the brand and, in the process, we simplified the purchase funnel [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/app-todate.com\/?p=3269\" \/>\n<meta property=\"og:site_name\" content=\"Apptodate\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-25T13:01:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-06-09T06:30:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/app-todate.com\/wp-content\/uploads\/2019\/12\/down-arrow.png\" \/>\n<meta name=\"author\" content=\"zohar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"zohar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/app-todate.com\/?p=3269#article\",\"isPartOf\":{\"@id\":\"https:\/\/app-todate.com\/?p=3269\"},\"author\":{\"name\":\"zohar\",\"@id\":\"https:\/\/app-todate.com\/#\/schema\/person\/96d15d87464642abde240cfde81fbae1\"},\"headline\":\"MOREL\",\"datePublished\":\"2022-12-25T13:01:49+00:00\",\"dateModified\":\"2024-06-09T06:30:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/app-todate.com\/?p=3269\"},\"wordCount\":342,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/app-todate.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/app-todate.com\/?p=3269#primaryimage\"},\"thumbnailUrl\":\"https:\/\/app-todate.com\/wp-content\/uploads\/2019\/12\/down-arrow.png\",\"articleSection\":{\"1\":\"\u05e4\u05e8\u05d5\u05d9\u05e7\u05d8\u05d9\u05dd (\u05e4\u05d5\u05e1\u05d8\u05d9\u05dd) - 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