{"id":5834,"date":"2024-10-14T12:37:03","date_gmt":"2024-10-14T12:37:03","guid":{"rendered":"https:\/\/www.apptodate.co.il\/?p=5834"},"modified":"2024-10-14T12:37:31","modified_gmt":"2024-10-14T12:37:31","slug":"the-differences-between-european-and-american-digital-consumers-a-guide-to-tailoring-the-shopping-experience","status":"publish","type":"post","link":"https:\/\/app-todate.com\/?p=5834","title":{"rendered":"The Differences Between European and American Digital Consumers: A Guide to Tailoring the Shopping Experience"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5834\" class=\"elementor elementor-5834\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-24e255ec elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"24e255ec\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-617cfac4\" data-id=\"617cfac4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67dbd23c elementor-widget elementor-widget-text-editor\" data-id=\"67dbd23c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><\/p>\n<p class=\"wp-block-paragraph\" style=\"text-align: left;\"><span style=\"font-weight: 400;\">The internet has shrunk geographical distances, but cultural differences between Europe and the United States are still significantly reflected in online consumer behavior. Understanding these differences is crucial for businesses looking to operate in both markets and offer an optimal shopping experience for each customer.<\/span><\/p>\n<p style=\"text-align: left;\"><b>What is important to European customers?<\/b><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Privacy:<\/b><span style=\"font-weight: 400;\"> European customers are very aware of privacy issues and prefer companies that handle their personal data carefully and transparently. Regulations like GDPR reinforce this awareness.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Quality:<\/b><span style=\"font-weight: 400;\"> European customers value high product and service quality, and they are willing to pay more for reputable products.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sustainability:<\/b><span style=\"font-weight: 400;\"> A high level of environmental awareness drives European consumers to choose environmentally friendly products and companies with social responsibility.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Minimalistic design:<\/b><span style=\"font-weight: 400;\"> European website design tends to be minimalist, elegant, and functional.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Detailed information:<\/b><span style=\"font-weight: 400;\"> European customers prefer to receive detailed information about products, including ingredients, sizes, and instructions.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><b>What is important to American customers?<\/b><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Convenience:<\/b><span style=\"font-weight: 400;\"> American customers value convenience and efficiency. They look for quick and easy-to-use solutions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Deals and discounts:<\/b><span style=\"font-weight: 400;\"> American customers are accustomed to receiving deals and discounts, and they are looking for the best deal.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Personalized experience:<\/b><span style=\"font-weight: 400;\"> American customers value a personalized experience, including product recommendations and special offers.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Modern design:<\/b><span style=\"font-weight: 400;\"> American website design tends to be modern, eye-catching, and attention-grabbing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Customer stories:<\/b><span style=\"font-weight: 400;\"> American customers are highly influenced by success stories from other customers.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><b>How to create an experience for both and maintain your uniqueness?<\/b><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Personalization:<\/b><span style=\"font-weight: 400;\"> Use data to offer personalized product recommendations to each customer, taking into account their preferences and geographic location.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Clear and concise language:<\/b><span style=\"font-weight: 400;\"> Use clear and concise language, and avoid excessive marketing language.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Flexible design:<\/b><span style=\"font-weight: 400;\"> Create a flexible website design that can be adapted to different markets.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Secure payment:<\/b><span style=\"font-weight: 400;\"> Offer a wide range of secure payment options, including local payment methods.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Excellent customer service:<\/b><span style=\"font-weight: 400;\"> Provide multilingual customer service available 24\/7.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Emphasis on your core values:<\/b><span style=\"font-weight: 400;\"> Emphasize the values shared by both markets, such as quality, reliability, and excellent customer service.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Personalize your messaging:<\/b><span style=\"font-weight: 400;\"> Adapt your marketing messages to each market. For example, emphasize your brand&#8217;s history for European customers, and emphasize innovation and technology for American customers.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><b>Here are some ways to combine the European and American approaches on a single website:<\/b><\/p>\n<ul style=\"text-align: left;\">\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Modularity:<\/b><span style=\"font-weight: 400;\"> Building a modular website will allow you to customize content, design, and special offers for each market independently. This way, you can present a minimalist and elegant design for the European audience, and a more modern and eye-catching design for the American audience.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dynamic personalization:<\/b><span style=\"font-weight: 400;\"> Using advanced algorithms will allow you to automatically tailor the shopping experience for each user, based on their preferences, behavior, and geographic location.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Clear and multilingual language:<\/b><span style=\"font-weight: 400;\"> Use clear and concise language, while paying attention to culturally relevant phrasing for each market.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Flexible payments:<\/b><span style=\"font-weight: 400;\"> Offer a wide range of payment options, including popular local payments for each market.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Multilingual customer service:<\/b><span style=\"font-weight: 400;\"> Set up a customer service center that provides support in multiple languages, allowing customers to contact you at any time.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Targeted marketing:<\/b><span style=\"font-weight: 400;\"> Use different marketing platforms and personalized messages for each market.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Continuous A\/B testing:<\/b><span style=\"font-weight: 400;\"> Conduct A\/B testing regularly to test the effectiveness of changes and continuously adapt the site.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: left;\"><b>Example:<\/b><span style=\"font-weight: 400;\"> An online fashion store can offer a basic collection with a minimalist design suitable for both markets, and also offer special collections tailored to each market. For example, a collection emphasizing sustainability for the European market and a modern and fashionable collection for the American market.<\/span><\/p>\n<p style=\"text-align: left;\"><b>C<\/b><span style=\"font-weight: 400;\">ombining the European and American approaches on a single website requires flexibility, creativity, and a deep understanding of the needs and preferences of each market. By implementing a personalized strategy, you can create a positive shopping experience and attract customers from all over the world.<\/span><\/p>\n<p><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0413175 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0413175\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-41d6111\" data-id=\"41d6111\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1cc4e79 elementor-widget elementor-widget-image\" data-id=\"1cc4e79\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"533\" src=\"https:\/\/app-todate.com\/wp-content\/uploads\/2019\/12\/question-mark-3839456_1280-1024x682.jpg\" class=\"attachment-large size-large wp-image-3609\" alt=\"\u05dc\u05db\u05dc \u05e9\u05d0\u05dc\u05d4 \u05d9\u05e9 \u05ea\u05e9\u05d5\u05d1\u05d4 \u05e2\u05dd \u05e6\u05d5\u05d5\u05ea QA \u05d7\u05d9\u05e6\u05d5\u05e0\u05d9\" srcset=\"https:\/\/app-todate.com\/wp-content\/uploads\/2019\/12\/question-mark-3839456_1280-1024x682.jpg 1024w, https:\/\/app-todate.com\/wp-content\/uploads\/2019\/12\/question-mark-3839456_1280-300x200.jpg 300w, https:\/\/app-todate.com\/wp-content\/uploads\/2019\/12\/question-mark-3839456_1280-768x512.jpg 768w, https:\/\/app-todate.com\/wp-content\/uploads\/2019\/12\/question-mark-3839456_1280.jpg 1280w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The internet has shrunk geographical distances, but cultural differences between Europe and the United States are still significantly reflected in online consumer behavior. Understanding these differences is crucial for businesses looking to operate in both markets and offer an optimal shopping experience for each customer.<\/p>\n","protected":false},"author":1,"featured_media":5790,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,83],"tags":[],"class_list":["post-5834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-en","category--en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Differences Between European and American Digital Consumers: A Guide to Tailoring the Shopping Experience - Apptodate<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/app-todate.com\/?p=5834\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Differences Between European and American Digital Consumers: A Guide to Tailoring the Shopping Experience - Apptodate\" \/>\n<meta property=\"og:description\" content=\"The internet has shrunk geographical distances, but cultural differences between Europe and the United States are still significantly reflected in online consumer behavior. Understanding these differences is crucial for businesses looking to operate in both markets and offer an optimal shopping experience for each customer.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/app-todate.com\/?p=5834\" \/>\n<meta property=\"og:site_name\" content=\"Apptodate\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-14T12:37:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-14T12:37:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/app-todate.com\/wp-content\/uploads\/2024\/09\/build-mobile-appss.png\" \/>\n\t<meta property=\"og:image:width\" content=\"350\" \/>\n\t<meta property=\"og:image:height\" content=\"350\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"apptodate\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"apptodate\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/app-todate.com\/?p=5834#article\",\"isPartOf\":{\"@id\":\"https:\/\/app-todate.com\/?p=5834\"},\"author\":{\"name\":\"apptodate\",\"@id\":\"https:\/\/app-todate.com\/#\/schema\/person\/3c2f7c8d87c603b120670d96121f7fb4\"},\"headline\":\"The Differences Between European and American Digital Consumers: A Guide to Tailoring the Shopping Experience\",\"datePublished\":\"2024-10-14T12:37:03+00:00\",\"dateModified\":\"2024-10-14T12:37:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/app-todate.com\/?p=5834\"},\"wordCount\":632,\"publisher\":{\"@id\":\"https:\/\/app-todate.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/app-todate.com\/?p=5834#primaryimage\"},\"thumbnailUrl\":\"https:\/\/app-todate.com\/wp-content\/uploads\/2024\/09\/build-mobile-appss.png\",\"articleSection\":{\"1\":\"\u05de\u05d0\u05de\u05e8\u05d9\u05dd - en\"},\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/app-todate.com\/?p=5834\",\"url\":\"https:\/\/app-todate.com\/?p=5834\",\"name\":\"The Differences Between European and American Digital Consumers: A Guide to Tailoring the Shopping Experience - Apptodate\",\"isPartOf\":{\"@id\":\"https:\/\/app-todate.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/app-todate.com\/?p=5834#primaryimage\"},\"image\":{\"@id\":\"https:\/\/app-todate.com\/?p=5834#primaryimage\"},\"thumbnailUrl\":\"https:\/\/app-todate.com\/wp-content\/uploads\/2024\/09\/build-mobile-appss.png\",\"datePublished\":\"2024-10-14T12:37:03+00:00\",\"dateModified\":\"2024-10-14T12:37:31+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/app-todate.com\/?p=5834#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/app-todate.com\/?p=5834\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/app-todate.com\/?p=5834#primaryimage\",\"url\":\"https:\/\/app-todate.com\/wp-content\/uploads\/2024\/09\/build-mobile-appss.png\",\"contentUrl\":\"https:\/\/app-todate.com\/wp-content\/uploads\/2024\/09\/build-mobile-appss.png\",\"width\":350,\"height\":350},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/app-todate.com\/?p=5834#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u05d3\u05e3 \u05d4\u05d1\u05d9\u05ea\",\"item\":\"https:\/\/app-todate.com\/?page_id=4941&lang=en\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Differences Between European and American Digital Consumers: A Guide to Tailoring the Shopping Experience\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/app-todate.com\/#website\",\"url\":\"https:\/\/app-todate.com\/\",\"name\":\"Apptodate\",\"description\":\"apptodate\",\"publisher\":{\"@id\":\"https:\/\/app-todate.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/app-todate.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/app-todate.com\/#organization\",\"name\":\"Apptodate\",\"url\":\"https:\/\/app-todate.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/app-todate.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/app-todate.com\/wp-content\/uploads\/2019\/12\/Apptodate_Logo.png\",\"contentUrl\":\"https:\/\/app-todate.com\/wp-content\/uploads\/2019\/12\/Apptodate_Logo.png\",\"width\":99,\"height\":105,\"caption\":\"Apptodate\"},\"image\":{\"@id\":\"https:\/\/app-todate.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/app-todate.com\/#\/schema\/person\/3c2f7c8d87c603b120670d96121f7fb4\",\"name\":\"apptodate\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/secure.gravatar.com\/avatar\/1ff6a2512149a485b9304e521bacc88516383baa1a3b63f55fb4c515f08417ca?s=96&d=mm&r=g\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1ff6a2512149a485b9304e521bacc88516383baa1a3b63f55fb4c515f08417ca?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1ff6a2512149a485b9304e521bacc88516383baa1a3b63f55fb4c515f08417ca?s=96&d=mm&r=g\",\"caption\":\"apptodate\"},\"url\":\"https:\/\/app-todate.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Differences Between European and American Digital Consumers: A Guide to Tailoring the Shopping Experience - Apptodate","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/app-todate.com\/?p=5834","og_locale":"en_US","og_type":"article","og_title":"The Differences Between European and American Digital Consumers: A Guide to Tailoring the Shopping Experience - Apptodate","og_description":"The internet has shrunk geographical distances, but cultural differences between Europe and the United States are still significantly reflected in online consumer behavior. Understanding these differences is crucial for businesses looking to operate in both markets and offer an optimal shopping experience for each customer.","og_url":"https:\/\/app-todate.com\/?p=5834","og_site_name":"Apptodate","article_published_time":"2024-10-14T12:37:03+00:00","article_modified_time":"2024-10-14T12:37:31+00:00","og_image":[{"width":350,"height":350,"url":"https:\/\/app-todate.com\/wp-content\/uploads\/2024\/09\/build-mobile-appss.png","type":"image\/png"}],"author":"apptodate","twitter_card":"summary_large_image","twitter_misc":{"Written by":"apptodate","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/app-todate.com\/?p=5834#article","isPartOf":{"@id":"https:\/\/app-todate.com\/?p=5834"},"author":{"name":"apptodate","@id":"https:\/\/app-todate.com\/#\/schema\/person\/3c2f7c8d87c603b120670d96121f7fb4"},"headline":"The Differences Between European and American Digital Consumers: A Guide to Tailoring the Shopping Experience","datePublished":"2024-10-14T12:37:03+00:00","dateModified":"2024-10-14T12:37:31+00:00","mainEntityOfPage":{"@id":"https:\/\/app-todate.com\/?p=5834"},"wordCount":632,"publisher":{"@id":"https:\/\/app-todate.com\/#organization"},"image":{"@id":"https:\/\/app-todate.com\/?p=5834#primaryimage"},"thumbnailUrl":"https:\/\/app-todate.com\/wp-content\/uploads\/2024\/09\/build-mobile-appss.png","articleSection":{"1":"\u05de\u05d0\u05de\u05e8\u05d9\u05dd - en"},"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/app-todate.com\/?p=5834","url":"https:\/\/app-todate.com\/?p=5834","name":"The Differences Between European and American Digital Consumers: A Guide to Tailoring the Shopping Experience - Apptodate","isPartOf":{"@id":"https:\/\/app-todate.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/app-todate.com\/?p=5834#primaryimage"},"image":{"@id":"https:\/\/app-todate.com\/?p=5834#primaryimage"},"thumbnailUrl":"https:\/\/app-todate.com\/wp-content\/uploads\/2024\/09\/build-mobile-appss.png","datePublished":"2024-10-14T12:37:03+00:00","dateModified":"2024-10-14T12:37:31+00:00","breadcrumb":{"@id":"https:\/\/app-todate.com\/?p=5834#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/app-todate.com\/?p=5834"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/app-todate.com\/?p=5834#primaryimage","url":"https:\/\/app-todate.com\/wp-content\/uploads\/2024\/09\/build-mobile-appss.png","contentUrl":"https:\/\/app-todate.com\/wp-content\/uploads\/2024\/09\/build-mobile-appss.png","width":350,"height":350},{"@type":"BreadcrumbList","@id":"https:\/\/app-todate.com\/?p=5834#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u05d3\u05e3 \u05d4\u05d1\u05d9\u05ea","item":"https:\/\/app-todate.com\/?page_id=4941&lang=en"},{"@type":"ListItem","position":2,"name":"The Differences Between European and American Digital Consumers: A Guide to Tailoring the Shopping Experience"}]},{"@type":"WebSite","@id":"https:\/\/app-todate.com\/#website","url":"https:\/\/app-todate.com\/","name":"Apptodate","description":"apptodate","publisher":{"@id":"https:\/\/app-todate.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/app-todate.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/app-todate.com\/#organization","name":"Apptodate","url":"https:\/\/app-todate.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/app-todate.com\/#\/schema\/logo\/image\/","url":"https:\/\/app-todate.com\/wp-content\/uploads\/2019\/12\/Apptodate_Logo.png","contentUrl":"https:\/\/app-todate.com\/wp-content\/uploads\/2019\/12\/Apptodate_Logo.png","width":99,"height":105,"caption":"Apptodate"},"image":{"@id":"https:\/\/app-todate.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/app-todate.com\/#\/schema\/person\/3c2f7c8d87c603b120670d96121f7fb4","name":"apptodate","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/1ff6a2512149a485b9304e521bacc88516383baa1a3b63f55fb4c515f08417ca?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1ff6a2512149a485b9304e521bacc88516383baa1a3b63f55fb4c515f08417ca?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1ff6a2512149a485b9304e521bacc88516383baa1a3b63f55fb4c515f08417ca?s=96&d=mm&r=g","caption":"apptodate"},"url":"https:\/\/app-todate.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/app-todate.com\/index.php?rest_route=\/wp\/v2\/posts\/5834","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/app-todate.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/app-todate.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/app-todate.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/app-todate.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=5834"}],"version-history":[{"count":0,"href":"https:\/\/app-todate.com\/index.php?rest_route=\/wp\/v2\/posts\/5834\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/app-todate.com\/index.php?rest_route=\/wp\/v2\/media\/5790"}],"wp:attachment":[{"href":"https:\/\/app-todate.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=5834"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/app-todate.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=5834"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/app-todate.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=5834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}